Known cost per lead
See exactly what each channel and campaign costs to produce a lead.
Performance Marketing & Lead Generation
We connect ads, landing pages, lead capture and follow-up into one measurable funnel, so you know what each lead costs and where your best customers come from.
Overview
Understanding performance marketing
Performance marketing focuses on measurable actions such as enquiries, bookings and sales. Every part of the journey, from first click to follow-up, is tracked and improved.
We design the whole funnel: the offer, the landing page, the form, the qualification and the follow-up, then test changes so cost per qualified lead improves over time.
What's included
What our Lead Generation service includes
Funnel strategy
The journey from first touch to sale mapped, with the offer and conversion points defined.
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Benefits
What Lead Generation brings to your business
Every engagement is shaped around your goals. These are the outcomes we design for from day one.
Higher conversion
Improvements compound across ads, pages and forms.
Better-qualified leads
Qualification means sales time goes to real opportunities.
Faster follow-up
Leads reach the right person immediately, while interest is high.
Contact us
Plan your Lead Generation project
Tell us what you're trying to achieve. We'll recommend an approach, outline the scope and explain the trade-offs, with no obligation.
How we work
Our Digital Marketing process
A clear sequence from first conversation to measurable results, scaled to the size of your project.
- 1
Audit & research
We review your current channels, tracking, competitors and the searches or audiences that matter.
- 2
Strategy & targets
We agree goals, budgets, channels and the metrics that define success for your business.
- 3
Build & launch
Pages, campaigns, content and tracking are set up and checked before anything goes live.
- 4
Test & optimise
We test creative, offers and pages, then move budget and effort toward what works.
- 5
Report & plan
Clear reports on leads, cost and quality, with the next priorities agreed together.
Our advantage
Why AgenCoder
One integrated team
Strategy, design, engineering, AI and marketing work together, so nothing gets lost between agencies.
Transparent delivery
Written scope, assumptions and exclusions, regular demos and honest updates when something changes.
Secure and maintainable
Secure defaults, tested releases and documentation, so your solution keeps working long after launch.
Case studies
Lead Generation results
Blog
Related reading on Lead Generation
Practical guides on software, AI, automation and digital growth.
Lead Generation FAQ
Frequently asked questions
Can't find what you're looking for? Ask us directly.
Ads are one part. Performance marketing covers the full funnel, including landing pages, tracking, qualification and follow-up, so improvements happen everywhere, not just in the ad account.
Contact
Tell us about your challenge
Share what you're working on. We'll tell you honestly how we'd approach it, and whether we're the right fit.
What happens next
- 1We read your message and reply with any quick questions.
- 2A short discovery call to understand your goals.
- 3A written proposal with scope, timeline and estimate.