Relaunching a dormant local store: $822K in sales and +377% growth
Facebook and Google Ads that restarted sales for a store left inactive by supply chain problems, reaching $822K in sales from May to December 2023.
Local Retail Store
Facebook and Google Ads that restarted sales for a store left inactive by supply chain problems, reaching $822K in sales from May to December 2023.
- Duration
- 6 months managed
- Focus
- Facebook Ads, Google Ads, Relaunch
Services used
Get a quote- Total sales (May – Dec 2023)
- $822K
- Sales growth
- +377%
- Store sessions growth
- +514%
Overview
A local store had been inactive for most of the previous year because of supply chain issues. It planned to build an in-house marketing team, but first needed expert help to restart sales quickly.
The challenge
With the business dormant for months, the client had lost access to its past advertising accounts and performance data, so campaigns had to be rebuilt from scratch.
Solution & strategy
- Facebook and Google Ads campaigns rebuilt from scratch, without access to past accounts or data.
- New campaigns launched quickly to regain momentum after months of inactivity.
- Ongoing management for six months, followed by a handover to the client's new in-house team.
- Continued audits and consulting after the handover.
Results achieved
We managed the campaigns for six months before the client's in-house team took over, then continued with audits and consulting. Across May to December 2023 the store recorded $822K in sales.
Total sales: from ≈$172K to $822K, a change of +377 percent, an improvement.
Store sessions: from ≈26.2K to 160.8K, a change of +514 percent, an improvement.
Orders: from ≈554 to 2,521, a change of +355 percent, an improvement.
- $822,171.76 in total sales from May 1 to Dec 31, 2023, up 377% (Shopify).
- 160,806 online store sessions, up 514%.
- 2,521 orders, up 355%, with an average order value of $264.18.
- Online store conversion rate of 1.51%, up 10%.
- Successful handover to the client's in-house team, with ongoing audits and consulting.
Proof & creative
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