Turning a loss-making Amazon PPC account profitable: ROAS 0.93 to 3.42
An Amazon PPC audit and optimisation that took a UK kitchen and dining brand from losing money on ads to a 3.42 ROAS.
Kitchen & Dining Brand
An Amazon PPC audit and optimisation that took a UK kitchen and dining brand from losing money on ads to a 3.42 ROAS.
- Duration
- 3 months
- Focus
- Amazon PPC, ROAS optimisation, ACOS reduction
Services used
Get a quote- ROAS (from 0.93)
- 3.42
- ACOS (from 107%)
- 29.2%
- Optimisation period
- 3 months
Overview
A UK kitchen and dining brand selling on Amazon was spending more on sponsored ads than those ads were bringing back in sales.
The challenge
The client was losing money on Amazon PPC with a ROAS of 0.93 and an ACOS of 107%, spending £1,432.69 to generate only £1,339.02 in ad-attributed sales.
Solution & strategy
- A comprehensive PPC audit to find wasted spend and under-performing campaigns.
- Keyword targeting optimised around search terms that actually converted.
- Negative keyword campaigns to stop paying for irrelevant searches.
- Bidding strategy adjustments and improved ad copy.
Results achieved
After three months of optimisation the account became profitable on ad spend: every £1 spent on ads returned £3.42 in attributed sales.
ROAS: from 0.93 to 3.42, a change of +268 percent, an improvement.
ACOS: from 107% to 29.2%, a change of −73 percent, an improvement.
- ROAS improved from 0.93 to 3.42.
- ACOS reduced from 107% to 29.21%.
- 29 orders from 103 clicks (a 28% click-to-order rate) at £0.58 per click.
- A sustainable PPC structure in place for continued growth.
Proof & creative
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