173 festival ticket sales at £7.80 each across London and the rest of England

A UK festival needed to sell entries to people inside London and across the rest of England, using creatives supplied by the client.

The festival had to reach the right festival-goers in two different markets, with separate audiences and budgets for London and for the rest of England.

• Set up separate campaigns for Inside London and the Rest of England.
• Targeted festival lovers with audiences built for each region.
• Ran multiple ad sets and tested 55 ads using the client's creatives.
• Optimised the campaigns daily, focusing on purchases.

Across both campaigns, the ads drove 173 website ticket purchases for £1,349.76 in total spend. The London campaign was the most efficient, at £7.25 per purchase.

• 144 website purchases from the Inside London campaign at £7.25 each (£1,044.71 spend, Mar 1 – Jun 22, 2025).
• 29 website purchases from the Rest of England campaign at £10.52 each (£305.05 spend, Apr 1 – Jun 14, 2025).
• 173 purchases in total for £1,349.76, an average of £7.80 per purchase.
• 55 ads tested across both campaigns.