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Paid Advertising

We plan, build and optimise paid campaigns on the platforms your customers actually use, with accurate conversion tracking and landing pages designed to convert.

Overview

Understanding paid advertising

Paid advertising puts your offer in front of the right people at the right moment, on search engines, social platforms and across the web. It's fast to launch and easy to scale, but only profitable when targeting, messaging and tracking are right.

We choose channels based on your audience, budget and goals, then judge success by cost per qualified lead and return on ad spend rather than clicks alone.

What's included

What our Paid Advertising service includes

Account & campaign structure

Clean campaign, ad group and audience structures that make spend easy to control and analyse.

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Benefits

What Paid Advertising brings to your business

Every engagement is shaped around your goals. These are the outcomes we design for from day one.

01

Fast, targeted reach

Reach buyers actively searching or matching your ideal customer profile.

02

Controlled spend

Budgets, bids and audiences tuned so money goes where it performs.

03

Better lead quality

Optimising for qualified conversions, not just volume.

04

Learnings you can reuse

Tested messages and offers inform your website, SEO and sales.

Contact us

Plan your Paid Advertising project

Tell us what you're trying to achieve. We'll recommend an approach, outline the scope and explain the trade-offs, with no obligation.

How we work

Our Digital Marketing process

A clear sequence from first conversation to measurable results, scaled to the size of your project.

  1. 1

    Audit & research

    We review your current channels, tracking, competitors and the searches or audiences that matter.

  2. 2

    Strategy & targets

    We agree goals, budgets, channels and the metrics that define success for your business.

  3. 3

    Build & launch

    Pages, campaigns, content and tracking are set up and checked before anything goes live.

  4. 4

    Test & optimise

    We test creative, offers and pages, then move budget and effort toward what works.

  5. 5

    Report & plan

    Clear reports on leads, cost and quality, with the next priorities agreed together.

Our advantage

Why AgenCoder

One integrated team

Strategy, design, engineering, AI and marketing work together, so nothing gets lost between agencies.

Transparent delivery

Written scope, assumptions and exclusions, regular demos and honest updates when something changes.

Secure and maintainable

Secure defaults, tested releases and documentation, so your solution keeps working long after launch.

Case studies

Paid Advertising results

Shopify Plus overview, Jan 1 – Nov 1 2024 vs Mar 1 – Dec 31 2023: total sales $2,222,696.84 up 72%, sessions 1,059,917 up 41%, orders 41,921 up 44%
Nutritional Supplement Brand

E-commerce & Retail10 months

Fixing a seasonal sales slump: $2.2M in 10 months for a supplement brand

A Google Ads rebuild for a Shopify Plus supplement brand that relied on Q4. Store sales grew 72% to $2.22M in ten months, without counting Q4.

$2.22M sales · +72% vs previous period

  • Google Ads
  • Google Merchant Center
  • Shopify Plus
Shopify overview, May 1 – Dec 31 2023 vs Aug 29 2022 – Apr 30 2023: total sales $822,171.76 up 377%, sessions 160,806 up 514%, orders 2,521 up 355%
Local Retail Store

E-commerce & Retail6 months managed

Relaunching a dormant local store: $822K in sales and +377% growth

Facebook and Google Ads that restarted sales for a store left inactive by supply chain problems, reaching $822K in sales from May to December 2023.

$822K sales · +377% (May – Dec 2023)

  • Facebook Ads
  • Google Ads
  • Relaunch
Rolly Rider Facebook ad: two children sitting on colourful ride-on suitcases, headline 'The suitcase that entertains kids!'Rolly Rider Facebook video ad: a boy riding a green suitcase, with a 10% off code ROLLY10
Rolly Rider

E-commerce & Retail45 days

Meta ads that drove AED 70K in sales for a growing kids' luggage brand

A full-funnel Facebook and Instagram ads strategy for Rolly Rider, a ride-on kids' suitcase brand selling in the UAE and Saudi Arabia.

AED 70.2K sales · 4.78 ROAS in one month

  • Facebook Ads
  • Instagram Ads
  • UAE & Saudi Arabia
Meta Ads Manager, Inside London campaign, 1 Mar – 22 Jun 2025: 144 website purchases, £7.25 per purchase, £1,044.71 spent
UK Festival Event

Hospitality & TravelMar – Jun 2025

173 festival ticket sales at £7.80 each across London and the rest of England

Facebook and Instagram campaigns that sold festival entries to two audiences, inside London and across the rest of England, at an average of £7.80 per purchase.

173 ticket purchases · £7.80 each

  • Facebook Ads
  • Instagram Ads
  • Events
Google Ads Client

3 months

Google Ads optimisation: 4.2× more conversions at half the cost per conversion

A 90-day Google Ads optimisation that grew conversions from 1.1K to 4.66K while cutting cost per conversion from $21.40 to $10.92.

Conversions 1.1K → 4.66K · CPA −49%

  • Google Ads
  • GA4
  • PPC management
Meta Ads Manager table of 9 ads showing 1,425 website purchases, 350,098 impressions and $2.18 average cost per purchase
Canadian Pet Grooming Brand

E-commerce & Retail4 months

1,425 online sales in four months for a pet grooming brand

Meta sales campaigns for a Canadian pet grooming products brand, delivering 1,425 website purchases at an average of $2.18 each.

1,425 purchases at $2.18 each

  • Sales campaigns
  • Meta Ads
Paid Advertising FAQ

Frequently asked questions

Can't find what you're looking for? Ask us directly.

  • It depends on your market, competition and goals. We recommend a starting budget during strategy, based on realistic costs per click and the volume needed to learn quickly.

Contact

Tell us about your challenge

Share what you're working on. We'll tell you honestly how we'd approach it, and whether we're the right fit.

What happens next

  1. 1We read your message and reply with any quick questions.
  2. 2A short discovery call to understand your goals.
  3. 3A written proposal with scope, timeline and estimate.