1,425 online sales in four months for a pet grooming brand
Meta sales campaigns for a Canadian pet grooming products brand, delivering 1,425 website purchases at an average of $2.18 each.
Canadian Pet Grooming Brand
Meta sales campaigns for a Canadian pet grooming products brand, delivering 1,425 website purchases at an average of $2.18 each.
- Duration
- 4 months
- Budget
- $1,000 / month
- Focus
- Sales campaigns, Meta Ads
Services used
Get a quote- Website purchases
- 1,425
- Average cost per purchase
- $2.18
- Campaign length
- 4 months
Overview
A Canadian pet grooming products brand wanted to grow online sales while staying profitable on a fixed advertising budget of around $1,000 a month.
The challenge
The brand needed to increase sales volume while maintaining profitability with a limited monthly advertising budget of $1,000.
Solution & strategy
- Targeted Meta sales campaigns for individual product lines and promotions, refreshed month by month.
- Offer-led creative, such as first-order discounts and event promotions, to give shoppers a reason to buy now.
- Optimised product listings and conversion rate improvements so paid traffic converted efficiently.
- Customer retention tactics to encourage repeat purchases.
Results achieved
Across four months, nine Meta ads generated 1,425 website purchases at an average cost of $2.18 per purchase, keeping acquisition costs low on a modest budget.
- 1,425 website purchases from 9 ads across 4 ad sets.
- Average cost per purchase of $2.18.
- 350,098 impressions, reaching 12,816 people.
- The best-performing promotion converted at $1.31 per purchase.
- A first-order discount campaign alone drove 304 purchases.
Proof & creative
More case studies
Tell us about your challenge
Share what you're working on. We'll tell you honestly how we'd approach it, and whether we're the right fit.
What happens next
- 1We read your message and reply with any quick questions.
- 2A short discovery call to understand your goals.
- 3A written proposal with scope, timeline and estimate.