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ManMade Cycle: social media and email campaign design

Campaign visuals for an Australian recommerce startup: product drops, promotions, seasonal offers and customer emails, in one consistent brand system.

ManMade Cycle social posts: savings story, sustainable playlist, end of financial year sale, Father's Day, Christmas special and sustainability fact
Case study

ManMade Cycle

Campaign visuals for an Australian recommerce startup: product drops, promotions, seasonal offers and customer emails, in one consistent brand system.

Focus
Social media design, Email design, Brand consistency

Services used

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Overview

ManMade Cycle, an Australian recommerce startup selling refurbished Apple devices, needed a steady flow of on-brand creative for social media and email.

The challenge

Campaigns ranged from product drops and sales to seasonal moments and customer-service emails, and all of them had to look unmistakably ManMade Cycle across every channel.

Solution & strategy

  • Instagram and social posts for product announcements, promotions and seasonal campaigns.
  • A recurring product-drop format with bold one-word headlines and consistent product framing.
  • Email templates for product drops, seasonal campaigns, birthday offers and service-recovery vouchers.
  • A reusable design system of colours, illustrations, badges and layouts so new campaigns could be produced quickly.

What we delivered

The result is a flexible campaign toolkit with consistent branding and clear visual hierarchy across social and email, built to support audience growth, retention and conversions.

  • Social posts for sales, product drops, education and seasonal moments.
  • Email templates for product launches, promotions and customer care.
  • Reusable layouts and brand elements for future campaigns.

Design gallery

ManMade Cycle social posts: savings story, sustainable playlist, end of financial year sale, Father's Day, Christmas special and sustainability fact
Social posts: promotions, seasonal campaigns and sustainability content.
ManMade Cycle social posts: colour range, carbon reduction, back-to-school checklist and Fresh / Batch / Alert product drops
Product drops, back-to-school and impact posts.
ManMade Cycle emails: Father's Day, birthday sale and apology voucher variations
Seasonal and customer-care emails.
ManMade Cycle emails: Christmas gift and Fresh iPad Drop variations with product recommendations
Christmas and 'Fresh iPad Drop' email variations.
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