344 Facebook page likes in about a week for a new US watch brand
A Facebook awareness campaign that built a new luxury watch brand's audience quickly and cheaply ahead of its launch.
Men's Watch Brand, USA
A Facebook awareness campaign that built a new luxury watch brand's audience quickly and cheaply ahead of its launch.
- Duration
- 1 week
- Budget
- $20 / day
- Focus
- Brand awareness, Facebook Ads
Services used
Get a quote- Page likes & follows
- 344
- Cost per like
- $0.41
- Click-through rate
- 5.7%
Overview
A new luxury men's watch brand launching in the US needed to build a social audience quickly to stand alongside established competitors.
The challenge
The brand needed rapid awareness and a credible social media presence to compete with established brands in the US market.
Solution & strategy
- A targeted Facebook awareness campaign optimised for page likes and follows.
- High-quality visuals showcasing the watches to make a strong first impression.
- Strategic audience targeting toward people likely to be interested in premium watches.
- Engaging content to turn new followers into an audience for future campaigns.
Results achieved
In roughly a week of delivery on a $20 daily budget, the campaign added 344 page likes and follows at an average of $0.41 each, giving the brand a foundation for ongoing marketing.
- 344 page likes and follows at $0.41 each.
- 8,398 impressions, reaching 4,802 people.
- 478 clicks at $0.29 per click: a 5.7% click-through rate.
- An engaged starting audience for the brand's launch and future campaigns.
Proof & creative
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