15,089 customer conversations for a UAE beauty salon at AED 0.27 each

A beauty salon in the UAE wanted to attract new local customers and increase its brand visibility.

The salon needed a steady flow of enquiries from potential local customers, at a cost that made sense for its services.

• Planned and executed a complete Meta Ads campaign.
• Click-to-message ads so interested customers could start a conversation with the salon directly.
• Multiple creative variations, with new ads introduced during the campaign.
• Ongoing optimisation of targeting and budget across campaigns.

Between November 1 and December 13, 2025, the campaigns started 15,089 conversations with potential customers for AED 4,042.76, giving the salon's team a large pool of direct enquiries to turn into bookings.

• 9,916 conversations at AED 0.25 each from the first campaign (AED 2,469.84 spend).
• 5,173 conversations at AED 0.30 each from the second campaign (AED 1,572.92 spend).
• 15,089 conversations in total for AED 4,042.76, about AED 0.27 each.
• Up to around 400 new conversations a day at peak.