Meta ads that drove AED 70K in sales for a growing kids' luggage brand

Rolly Rider sells ride-on suitcases that keep children entertained while families travel. As a young brand entering the competitive UAE and Saudi markets, it brought in AgenCoder to build its paid social acquisition on Facebook and Instagram.

Rolly Rider had little brand recognition and only a small customer base, and needed to generate revenue quickly in a crowded e-commerce market.

• Audience research for family travellers in the UAE and Saudi Arabia, with separate campaigns per market.
• Creative testing across image packs, carousels and short video packs built around the product's ride-on feature.
• Full-funnel structure: video views and Instagram profile visits for awareness, purchase-optimised campaigns for conversion, and retargeting for warm audiences.
• Conversion-focused setup with website purchase tracking, a launch discount code and continuous budget reallocation toward the best-performing ad sets.

In January 2025 the store recorded AED 70,225.50 in total sales (about US$19,100), almost six times the previous month, with Meta ads returning an average of 4.78 in purchase value for every dirham spent.

• Total store sales of AED 70,225.50 from Jan 1 to Feb 1, 2025, up 494% on the previous period (Shopify).
• 89 orders, up 287%, with an average order value of AED 784.56 (+53%).
• 66 Meta-attributed purchases worth AED 51,005.50 from AED 10,679.30 in ad spend: an average purchase ROAS of 4.78.
• The retargeting campaign was the strongest performer, with a purchase ROAS of 12.23.
• Built awareness alongside sales: 30,600 video ThruPlays and 442 Instagram profile visits from awareness campaigns.