478 leads at $6.12 each from a $2.9K Google Ads budget
A three-month Google Ads lead generation campaign that delivered 478 conversions at $6.12 each.
Case study
Local Lead Generation Client
A three-month Google Ads lead generation campaign that delivered 478 conversions at $6.12 each.
- Duration
- 3 months
- Focus
- Google Ads, Lead generation, Local
Services used
Get a quote- Conversions
- 478
- Cost per conversion
- $6.12
- Total ad spend
- $2.92K
Overview
A business needed a steady flow of leads from Google Ads on a modest budget.
The challenge
The campaign had a total budget of under $3K for three months.
Solution & strategy
- Google Ads account setup with conversion tracking connected to GA4.
- Targeting focused on high-intent, local searches.
- Local business optimisation alongside the ads.
- Ongoing bid and keyword optimisation.
Results achieved
Between June 1 and August 31, 2025, the campaign generated 478 conversions for $2.92K in total spend.
- 478 conversions in three months (Jun 1 – Aug 31, 2025).
- Average cost per conversion of $6.12.
- 1.59K clicks from $2.92K in total ad spend.
Proof & creative
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