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Fixing a seasonal sales slump: $2.2M in 10 months for a supplement brand

A Google Ads rebuild for a Shopify Plus supplement brand that relied on Q4. Store sales grew 72% to $2.22M in ten months, without counting Q4.

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Shopify Plus overview, Jan 1 – Nov 1 2024 vs Mar 1 – Dec 31 2023: total sales $2,222,696.84 up 72%, sessions 1,059,917 up 41%, orders 41,921 up 44%
Case study

Nutritional Supplement Brand

A Google Ads rebuild for a Shopify Plus supplement brand that relied on Q4. Store sales grew 72% to $2.22M in ten months, without counting Q4.

Duration
10 months
Focus
Google Ads, Google Merchant Center, Shopify Plus

Services used

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Total store sales
$2.22M
Sales vs previous period
+72%
Orders
41,921

Overview

A nutritional supplement brand on Shopify Plus made most of its sales in Q4, with a sharp decline during the rest of the year. AgenCoder took over its Google Ads to build steadier, year-round demand.

The challenge

The brand relied on Q4 for most of its sales. Its ad account was disorganised, with outdated campaigns and no clear strategy.

Solution & strategy

  • Audited and cleaned up the Google Ads account.
  • Developed a clear strategy and account structure.
  • Optimised existing campaigns and focused on finding new audiences.
  • Configured Google Merchant Center programs and optimised product feeds for new markets.

Results achieved

From January to the end of October 2024, the store's total sales reached $2.22M, up 72% on a comparison period that included the previous Q4 peak. The account was then handed over smoothly to the client's in-house team.

BeforeAfterShopify Plus: Jan 1 – Nov 1, 2024 vs Mar 1 – Dec 31, 2023 (the earlier period includes Q4; the later one does not)
Total sales+72%

Total sales: from ≈$1.29M to $2.22M, a change of +72 percent, an improvement.

Orders+44%

Orders: from ≈29.1K to 41.9K, a change of +44 percent, an improvement.

Store sessions+41%

Store sessions: from ≈752K to 1.06M, a change of +41 percent, an improvement.

  • Total store sales of $2,222,696.84 (Jan 1 – Nov 1, 2024), up 72% (Shopify Plus).
  • 41,921 orders (+44%) and an average order value of $54.42 (+12%).
  • 1,059,917 online store sessions (+41%).
  • Online store channel up 74% to $1.4M; marketplace channels (Amazon, Etsy, eBay) up 44%.
  • Smooth handover to the client's in-house team.

Proof & creative

Shopify Plus overview, Jan 1 – Nov 1 2024 vs Mar 1 – Dec 31 2023: total sales $2,222,696.84 up 72%, sessions 1,059,917 up 41%, orders 41,921 up 44%
Shopify Plus, Jan 1 – Nov 1, 2024 compared with Mar 1 – Dec 31, 2023. Account details blurred; caption banner cropped.
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