Skip to content

From DIY templates to a full lifecycle program

Nursing Queen moved from hand-built template emails to a full lifecycle program: Klaviyo-attributed revenue up 287.5%, flow revenue up 618.4% and bounce rate down 25.4%.

Get a quoteAll case studies
Three mothers with babies wearing Nursing Queen topsMother in a red Nursing Queen dress holding her baby
Case study

Nursing Queen

Nursing Queen moved from hand-built template emails to a full lifecycle program: Klaviyo-attributed revenue up 287.5%, flow revenue up 618.4% and bounce rate down 25.4%.

Focus
Email, Deliverability, Maternity

Services used

Get a quote
Klaviyo-attributed revenue
+287.5%
Flow revenue
+618.4%
Open rate
+303.7%
Bounce rate
−25.4%

Overview

Nursing Queen's founder was building emails by hand from templates, and deliverability was weak.

The challenge

A customer's nursing journey is short, so every message needed to land at the right moment, and in the inbox.

Solution & strategy

  • A move to a dedicated sending domain to fix inbox placement.
  • A new visual identity and a warm, encouraging brand voice.
  • Rebuilt welcome and browse-abandonment flows.
  • New cart, checkout, win-back, site-abandonment and post-purchase flows.
  • A monthly campaign calendar.

Results achieved

Fixing deliverability first meant every later improvement reached the inbox. Campaign revenue grew 120.8% and click rate rose 195.8%. Figures are reported from the email and SMS platform (mainly Klaviyo) for the period stated.

  • Klaviyo-attributed revenue up 287.5% and flow revenue up 618.4%.
  • Open rate up 303.7%; bounce rate down 25.4%.
  • Campaign revenue up 120.8%; click rate up 195.8%.

Proof & creative

Three mothers with babies wearing Nursing Queen tops
Mother in a red Nursing Queen dress holding her baby
The work.
Case studies

Related case studies

Man on a beach holding a Liquid Death towelLiquid Death mountain water can against a stormy sky
Liquid Death

E-commerce & Retail12 months

A 110K-prospect list, finally put to work

Liquid Death had more than 110,000 prospects who had never bought. In 12 months, automation revenue grew 10×, the list 5× and overall email revenue 4×, with 15% of non-buyers converted in three months.

10× automation revenue in 12 months

  • Email
  • Klaviyo build
  • Beverage
Jukebox natural soap bars and boxes on a turquoise backgroundJukebox soap boxes with lavender and a curtain backdrop
Jukebox

E-commerce & RetailQ4

New creative, tested before the sale

Jukebox replaced recycled holiday templates with tested new creative: Klaviyo-attributed revenue up 45% year over year in Q4, while the unsubscribe rate fell 18%.

+45% YoY Q4 email revenue

  • Email
  • A/B testing
  • Body care
Three TEMPTU emails: new airbrush look, top 5 products and 3 reasonsTwo TEMPTU emails: Air Deluxe airbrush kit and camera-ready skin before and after
TEMPTU

E-commerce & RetailFirst 90 days

Email revenue grew while the store shrank

TEMPTU's email revenue grew 47.4% year over year in its first 90 days with us, while total store revenue fell 15.4%, and the list grew 393% with 6,273 new email and SMS subscribers.

+47.4% YoY email revenue in 90 days

  • Email & SMS
  • Retention
  • Beauty
Three Zivolife emails about gut health and hair growthTwo Zivolife emails: not your typical green drink, and fibre for Americans
Zivolife

E-commerce & RetailFirst 6 months

Fix the tracking, then ask customers why they buy

After a full audit fixed Zivolife's broken tracking, email and SMS revenue rose 65% in two months and 134% year over year in six months, with the list up 213%.

+134% YoY email + SMS revenue

  • Email & SMS
  • Audit
  • Wellness
Three Begin Health emails about kids' fibre, gut health and a card updateTwo Begin Health emails about constipation signs and kids' gut health
Begin Health

E-commerce & Retail12 months

Post-purchase guidance that turned trials into habits

Begin Health's post-purchase emails and texts taught parents the six-week routine: email and SMS revenue up 1,693% year over year, repurchase rate up 42% and 12-month customer LTV up $21.

+1,693% YoY email + SMS revenue

  • Email & SMS
  • Subscriptions
  • Kids' health
Three Skinmedix sale and eye-care emailsTwo Skinmedix sale emails: up to 74% off and up to 60% off sitewide
Skinmedix

E-commerce & Retail12 months

From 12% to 45% of sales in one quarter

Skinmedix's in-house email had plateaued. Rebuilt list growth, campaigns and automations lifted email's share of sales from 12% to 45% in 90 days and email revenue 381% year over year.

+381% YoY email revenue

  • Email
  • Growth
  • Skincare
All case studies
Contact

Tell us about your challenge

Share what you're working on. We'll tell you honestly how we'd approach it, and whether we're the right fit.

What happens next

  1. 1We read your message and reply with any quick questions.
  2. 2A short discovery call to understand your goals.
  3. 3A written proposal with scope, timeline and estimate.
  • +92 318 3522987
  • Shop No 4, Al Mehran Gallah Mandi, Gate No 1, Fateh Pur, Bhiria Road 67310, Sindh, Pakistan