Post-purchase guidance that turned trials into habits
Begin Health's post-purchase emails and texts taught parents the six-week routine: email and SMS revenue up 1,693% year over year, repurchase rate up 42% and 12-month customer LTV up $21.
Begin Health
Begin Health's post-purchase emails and texts taught parents the six-week routine: email and SMS revenue up 1,693% year over year, repurchase rate up 42% and 12-month customer LTV up $21.
- Duration
- 12 months
- Focus
- Email & SMS, Subscriptions, Kids' health
Services used
Get a quote- YoY email + SMS revenue
- +1,693%
- Growth in repurchase rate
- +42%
- 12-month customer LTV
- +$21
Overview
Begin Health was a young brand with basic email and SMS in place.
The challenge
Customers were not reordering often enough, and lifetime value was flat.
Solution & strategy
- Post-purchase emails and texts explaining how to use the product and why to stay with it for six weeks.
- Reorder reminders timed from real purchase history.
- A welcome offer reworked to favour subscriptions.
- Content personalised by behaviour and purchase data.
Results achieved
Parents who understood the six-week routine kept going. Subscription-first offers then turned those habits into predictable monthly revenue. Figures are reported from the email and SMS platform (mainly Klaviyo) for the period stated.
- Email and SMS revenue up 1,693% year over year.
- Repurchase rate up 42%.
- 12-month customer LTV up $21.
Proof & creative
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