Skip to content

Fewer, smarter SMS sends. Twice the campaign revenue.

James Michelle grew email and SMS revenue year over year while sending less: email flow revenue up 202%, SMS flow revenue up 235%, and SMS campaign revenue up 111% on 3% fewer sends.

Get a quoteAll case studies
James Michelle ring and bracelets in sparkling waterModel wearing James Michelle necklaces and bracelets
Case study

James Michelle

James Michelle grew email and SMS revenue year over year while sending less: email flow revenue up 202%, SMS flow revenue up 235%, and SMS campaign revenue up 111% on 3% fewer sends.

Duration
Year over year
Focus
Email & SMS, Segmentation, Jewelry

Services used

Get a quote
YoY email flow revenue
+202%
YoY SMS flow revenue
+235%
SMS campaign revenue, on 3% fewer sends
+111%
YoY email conversion rate
+48%

Overview

The goal was to grow email and SMS revenue year over year for the jewelry brand.

The challenge

Growth had to come from a more efficient program as it scaled, not just a louder one.

Solution & strategy

  • Expanded welcome and abandonment flows, with sale-aware versions for promotion periods.
  • A consistent first-purchase offer for prospects, removed once they became customers.
  • Email for depth and storytelling, SMS for quick, high-intent action.
  • Smaller, behaviour-based SMS audiences in place of large blasts.

Results achieved

Segmentation did the heavy lifting. Campaign email revenue rose 126%, email clicks rose 24%, and SMS conversions rose 166%, all while SMS volume went down. Figures are reported from the email and SMS platform (mainly Klaviyo) for the period stated.

  • Email flow revenue up 202% and SMS flow revenue up 235% year over year.
  • SMS campaign revenue up 111% on 3% fewer sends.
  • Email conversion rate up 48%; campaign email revenue up 126%; SMS conversions up 166%.

Proof & creative

James Michelle ring and bracelets in sparkling water
Model wearing James Michelle necklaces and bracelets
The work.
Case studies

Related case studies

Bridesmaids in Birdy Grey dresses in pastel coloursBirdy Grey bridesmaid dresses and fabric swatches
Birdy Grey

E-commerce & RetailQ3

Messaging built around each customer's wedding date

Birdy Grey's email spoke differently to brides at each stage of planning: Klaviyo-attributed revenue up 34% and flow revenue up 60% year over year.

+34% YoY Klaviyo-attributed revenue

  • Email
  • Segmentation
  • Bridal apparel
Laughing baby in a cosy knit topToddler playing with Formuland letter blocks
Formuland

E-commerce & RetailQuarterly

Education-led emails that turned subscribers into buyers

Formuland converted more new subscribers into first-time buyers with educational content: Klaviyo-attributed revenue up 70% year over year and flow revenue up 54% quarter on quarter.

+70% YoY Klaviyo-attributed revenue

  • Email & SMS
  • Content
  • Baby & family
Three mothers with babies wearing Nursing Queen topsMother in a red Nursing Queen dress holding her baby
Nursing Queen

E-commerce & Retail

From DIY templates to a full lifecycle program

Nursing Queen moved from hand-built template emails to a full lifecycle program: Klaviyo-attributed revenue up 287.5%, flow revenue up 618.4% and bounce rate down 25.4%.

+287.5% Klaviyo-attributed revenue

  • Email
  • Deliverability
  • Maternity
Man on a beach holding a Liquid Death towelLiquid Death mountain water can against a stormy sky
Liquid Death

E-commerce & Retail12 months

A 110K-prospect list, finally put to work

Liquid Death had more than 110,000 prospects who had never bought. In 12 months, automation revenue grew 10×, the list 5× and overall email revenue 4×, with 15% of non-buyers converted in three months.

10× automation revenue in 12 months

  • Email
  • Klaviyo build
  • Beverage
Jukebox natural soap bars and boxes on a turquoise backgroundJukebox soap boxes with lavender and a curtain backdrop
Jukebox

E-commerce & RetailQ4

New creative, tested before the sale

Jukebox replaced recycled holiday templates with tested new creative: Klaviyo-attributed revenue up 45% year over year in Q4, while the unsubscribe rate fell 18%.

+45% YoY Q4 email revenue

  • Email
  • A/B testing
  • Body care
Three TEMPTU emails: new airbrush look, top 5 products and 3 reasonsTwo TEMPTU emails: Air Deluxe airbrush kit and camera-ready skin before and after
TEMPTU

E-commerce & RetailFirst 90 days

Email revenue grew while the store shrank

TEMPTU's email revenue grew 47.4% year over year in its first 90 days with us, while total store revenue fell 15.4%, and the list grew 393% with 6,273 new email and SMS subscribers.

+47.4% YoY email revenue in 90 days

  • Email & SMS
  • Retention
  • Beauty
All case studies
Contact

Tell us about your challenge

Share what you're working on. We'll tell you honestly how we'd approach it, and whether we're the right fit.

What happens next

  1. 1We read your message and reply with any quick questions.
  2. 2A short discovery call to understand your goals.
  3. 3A written proposal with scope, timeline and estimate.
  • +92 318 3522987
  • Shop No 4, Al Mehran Gallah Mandi, Gate No 1, Fateh Pur, Bhiria Road 67310, Sindh, Pakistan