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New creative, tested before the sale

Jukebox replaced recycled holiday templates with tested new creative: Klaviyo-attributed revenue up 45% year over year in Q4, while the unsubscribe rate fell 18%.

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Jukebox natural soap bars and boxes on a turquoise backgroundJukebox soap boxes with lavender and a curtain backdrop
Case study

Jukebox

Jukebox replaced recycled holiday templates with tested new creative: Klaviyo-attributed revenue up 45% year over year in Q4, while the unsubscribe rate fell 18%.

Duration
Q4
Focus
Email, A/B testing, Body care

Services used

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YoY Klaviyo-attributed revenue in Q4
+45%
YoY increase in email attribution
+19%
YoY unsubscribe rate
−18%

Overview

Jukebox's previous holiday seasons relied on recycled templates.

The challenge

The brand wanted more first-time buyers in Q4 and fresh insight into what its list responded to before the big sale.

Solution & strategy

  • A/B tests on subject lines, featured products, wording and send times.
  • All-new holiday concepts focused on natural ingredients and signature scents.
  • A cadence that reminded engaged readers without wearing out the list.
  • Flows updated with Black Friday messaging and brand education for new subscribers.

Results achieved

Testing before the sale, not during it, meant the biggest sends went out with proven angles. Revenue rose while unsubscribes fell. Figures are reported from the email and SMS platform (mainly Klaviyo) for the period stated.

  • Klaviyo-attributed revenue up 45% year over year in Q4.
  • Email attribution up 19%.
  • Unsubscribe rate down 18% year over year.

Proof & creative

Jukebox natural soap bars and boxes on a turquoise background
Jukebox soap boxes with lavender and a curtain backdrop
The work.
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