Personalised emails, powered by what parents told us
ezpz asked parents a simple question at sign-up and personalised every email with the answer: click rate up 238% and pop-up conversion rate up 476% in 90 days.
ezpz
ezpz asked parents a simple question at sign-up and personalised every email with the answer: click rate up 238% and pop-up conversion rate up 476% in 90 days.
- Duration
- 90 days
- Focus
- Email, Personalisation, Kids' products
Services used
Get a quote- Click rate
- +238%
- Pop-up conversion rate
- +476%
- To reach these results
- 90 days
Overview
ezpz wanted email to drive a larger share of revenue.
The challenge
Parents at different stages needed more relevant messages than one generic stream could give.
Solution & strategy
- Rebuilt automations across the lifecycle.
- Sign-up forms that collected details parents chose to share.
- Campaigns personalised with that information.
Results achieved
Asking a simple question at sign-up gave every later email a reason to feel relevant, and engagement followed. Figures are reported from the email and SMS platform (mainly Klaviyo) for the period stated.
- Click rate up 238%.
- Pop-up conversion rate up 476%.
- Results reached in 90 days.
Proof & creative
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- 3A written proposal with scope, timeline and estimate.
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