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Fix the tracking, then ask customers why they buy

After a full audit fixed Zivolife's broken tracking, email and SMS revenue rose 65% in two months and 134% year over year in six months, with the list up 213%.

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Three Zivolife emails about gut health and hair growthTwo Zivolife emails: not your typical green drink, and fibre for Americans
Case study

Zivolife

After a full audit fixed Zivolife's broken tracking, email and SMS revenue rose 65% in two months and 134% year over year in six months, with the list up 213%.

Duration
First 6 months
Focus
Email & SMS, Audit, Wellness

Services used

Get a quote
Email + SMS revenue in 2 months
+65%
List growth in 2 months
+213%
YoY email + SMS revenue in 6 months
+134%

Overview

Zivolife had moved from a previous agency with modest results.

The challenge

The brand needed better creative and a channel that could scale quickly, but its tracking was broken.

Solution & strategy

  • A full account audit that found broken tracking.
  • Anonymous visitor tracking switched on and every event checked.
  • Sign-up forms that asked new subscribers what they wanted from the product.
  • Creative tests through the first month.

Results achieved

The sign-up data showed many customers were buying for hair health, not just gut health. That one insight sharpened the messaging across every email and text. Figures are reported from the email and SMS platform (mainly Klaviyo) for the period stated.

  • Email and SMS revenue up 65% in two months.
  • List growth of 213% in two months.
  • Email and SMS revenue up 134% year over year in six months.

Proof & creative

Three Zivolife emails about gut health and hair growth
Campaign emails.
Two Zivolife emails: not your typical green drink, and fibre for Americans
Education emails.
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