From 12% to 45% of sales in one quarter
Skinmedix's in-house email had plateaued. Rebuilt list growth, campaigns and automations lifted email's share of sales from 12% to 45% in 90 days and email revenue 381% year over year.
Skinmedix
Skinmedix's in-house email had plateaued. Rebuilt list growth, campaigns and automations lifted email's share of sales from 12% to 45% in 90 days and email revenue 381% year over year.
- Duration
- 12 months
- Focus
- Email, Growth, Skincare
Services used
Get a quote- YoY email revenue
- +381%
- Customer LTV
- +47%
- Email share of sales after 90 days, up from 12%
- 45%
- Percentile click rates
- 87th
Overview
Skinmedix had run email in-house for years, and results had plateaued.
The challenge
Sends were consistent but not built to convert, and key automations were missing.
Solution & strategy
- New sign-up forms and lead-generation campaigns to grow the list.
- Sales-focused copy and design in the brand's own voice.
- Post-purchase and win-back flows for repeat purchases.
Results achieved
The list, the campaigns and the automations were improved together, so each one fed the others. Repeat buying rose, and lifetime value rose with it. Figures are reported from the email and SMS platform (mainly Klaviyo) for the period stated.
- Email revenue up 381% year over year.
- Email's share of sales rose from 12% to 45% after 90 days.
- Customer LTV up 47%; click rates in the 87th percentile.
Proof & creative
Related case studies
Tell us about your challenge
Share what you're working on. We'll tell you honestly how we'd approach it, and whether we're the right fit.
What happens next
- 1We read your message and reply with any quick questions.
- 2A short discovery call to understand your goals.
- 3A written proposal with scope, timeline and estimate.
- +92 318 3522987
- Shop No 4, Al Mehran Gallah Mandi, Gate No 1, Fateh Pur, Bhiria Road 67310, Sindh, Pakistan