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A 110K-prospect list, finally put to work

Liquid Death had more than 110,000 prospects who had never bought. In 12 months, automation revenue grew 10×, the list 5× and overall email revenue 4×, with 15% of non-buyers converted in three months.

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Man on a beach holding a Liquid Death towelLiquid Death mountain water can against a stormy sky
Case study

Liquid Death

Liquid Death had more than 110,000 prospects who had never bought. In 12 months, automation revenue grew 10×, the list 5× and overall email revenue 4×, with 15% of non-buyers converted in three months.

Duration
12 months
Focus
Email, Klaviyo build, Beverage

Services used

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Automation revenue in 12 months
10×
List size in 12 months
5×
Overall email revenue in 12 months
4×
Of non-buyers converted in 3 months
15%

Overview

Liquid Death had more than 110,000 prospects on its list who had never bought.

The challenge

The brand wanted to grow the list further, convert those prospects and drive repeat orders.

Solution & strategy

  • Replenishment flows timed to when customers run out.
  • A welcome series aimed at the first purchase.
  • Subscription and upsell flows to lift order value and frequency.
  • List growth programs across the site.

Results achieved

The audience was already there. The right automations turned a dormant list into the brand's most reliable revenue line. Figures are reported from the email and SMS platform (mainly Klaviyo) for the period stated.

  • Automation revenue grew 10× in 12 months.
  • List size grew 5× and overall email revenue 4× in 12 months.
  • 15% of non-buyers converted in three months.

Proof & creative

Man on a beach holding a Liquid Death towel
Liquid Death mountain water can against a stormy sky
The work.
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