+57% organic clicks in three months for a national LED lighting store
On-page, off-page and e-commerce SEO that lifted a national LED lighting store's organic clicks by 57% and moved its average position from 17.3 to 10.1.
LED Lighting E-commerce Store
On-page, off-page and e-commerce SEO that lifted a national LED lighting store's organic clicks by 57% and moved its average position from 17.3 to 10.1.
- Duration
- 3 months
- Focus
- E-commerce SEO, Local SEO
Services used
Get a quote- Organic clicks growth
- +57%
- Impressions growth
- +37%
- Average position
- 17.3 → 10.1
Overview
A national LED lighting e-commerce store wanted to grow its organic search traffic and rankings.
The challenge
The store's pages were ranking too low, averaging position 17.3, often on page two, where few shoppers click.
Solution & strategy
- Keyword research mapped to product and category pages.
- Content optimisation and SEO copywriting for key categories.
- Internal linking to strengthen important product and category pages.
- Technical, off-page and local SEO to build authority and regional visibility.
Results achieved
Over three months, the store's average position improved from 17.3 to 10.1, and organic clicks grew by more than half.
Organic clicks: from 6.05K to 9.48K, a change of +57 percent, an improvement.
Impressions: from 455K to 624K, a change of +37 percent, an improvement.
Average position: from 17.3 to 10.1, a change of −42 percent, an improvement.
- Organic clicks increased from 6.05K to 9.48K (+57%).
- Impressions increased from 455K to 624K (+37%).
- Average position improved from 17.3 to 10.1.
- Click-through rate improved from 1.3% to 1.5%.
Proof & creative
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