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SEO strategy that grew organic impressions by 448% in six months

A comprehensive SEO programme that took an e-commerce site from low search visibility to 849k impressions and 4.94k clicks.

Case study

E-commerce Client

A comprehensive SEO programme that took an e-commerce site from low search visibility to 849k impressions and 4.94k clicks.

Duration
6 months
Focus
SEO, Organic traffic

Services used

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Impressions growth
+448%
Clicks growth
+179%
Duration
6 months

Overview

An online retailer came to AgenCoder to improve its search visibility. Its website was barely appearing in search results, and organic traffic was minimal.

The challenge

The website had poor search visibility, with only 155k impressions and 1.77k clicks, resulting in minimal organic traffic and low conversion rates.

Solution & strategy

  • Keyword research and optimisation aligned with what shoppers were actually searching for.
  • Technical SEO improvements so search engines could crawl and understand the site properly.
  • Content optimisation across key pages to match search intent and improve relevance.
  • Link-building campaigns to strengthen the site's authority.

Results achieved

Within six months, the store's organic visibility grew substantially, bringing in more and better-qualified visitors from search.

BeforeAfterBefore vs after the 6-month engagement
Impressions+448%

Impressions: from 155k to 849k, a change of +448 percent, an improvement.

Clicks+179%

Clicks: from 1.77k to 4.94k, a change of +179 percent, an improvement.

  • Increased impressions from 155k to 849k (+448%).
  • Boosted clicks from 1.77k to 4.94k (+179%).
  • Improved average position for target keywords.
  • Enhanced organic traffic quality and user engagement.
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