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Complete SEO for a site earning 41.9K clicks a month from 5.62M impressions

On-page, technical and off-page SEO for a large website, growing monthly clicks to 41.9K and impressions to 5.62M.

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Google Search Console: 41.9K clicks vs 39K, 5.62M impressions vs 5.17M, CTR 0.7% vs 0.8%, position 12.7 vs 12.7, last 28 days vs previous 28 days
Case study

High-Traffic Website

On-page, technical and off-page SEO for a large website, growing monthly clicks to 41.9K and impressions to 5.62M.

Duration
Ongoing
Focus
On-page SEO, Technical SEO, Off-page SEO

Services used

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Clicks (last 28 days)
41.9K
Impressions (last 28 days)
5.62M
Average position
12.7

Overview

A high-traffic website already attracting millions of search impressions needed ongoing SEO to keep growing and to push more pages into the top 10.

The challenge

At this scale, growth comes from many small gains across thousands of queries, while the average position (12.7) left many pages just outside the first page.

Solution & strategy

  • On-page SEO: titles, meta descriptions, schema, keywords and internal linking.
  • Technical SEO: speed, Core Web Vitals, mobile UX, and crawl and index fixes.
  • Off-page SEO: backlinks, guest posts and local SEO.
  • Content strategy: blogs, landing pages and long-tail keywords.

Results achieved

Month over month, clicks grew 7% and impressions 9% while average position held steady at 12.7. The next focus is improving click-through rate, which dipped slightly from 0.8% to 0.7%, and moving more pages into the top 10.

BeforeAfterGoogle Search Console: last 28 days vs previous 28 days
Clicks+7%

Clicks: from 39K to 41.9K, a change of +7 percent, an improvement.

Impressions+9%

Impressions: from 5.17M to 5.62M, a change of +9 percent, an improvement.

  • 41.9K clicks in the last 28 days, up from 39K (+7%).
  • 5.62M impressions, up from 5.17M (+9%).
  • Average position steady at 12.7.

Proof & creative

Google Search Console: 41.9K clicks vs 39K, 5.62M impressions vs 5.17M, CTR 0.7% vs 0.8%, position 12.7 vs 12.7, last 28 days vs previous 28 days
Google Search Console, last 28 days vs previous 28 days.
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