Education leads for a cold email campaign: school decision-makers ready for the CRM
A targeted list of high school decision-makers, mainly principals, with school websites, phones and social profiles, formatted for direct CRM import.
Education Outreach Client
A targeted list of high school decision-makers, mainly principals, with school websites, phones and social profiles, formatted for direct CRM import.
- Focus
- Lead generation, Education, Cold email
Services used
Get a quoteOverview
The client wanted to run a cold email campaign to schools and needed the right people at each one, in a format that could go straight into their CRM.
The challenge
School contact details are scattered across district sites, school websites and social pages, and generic office addresses rarely reach the person who makes decisions.
Solution & strategy
- Sourced schools and contacts through LinkedIn, Apollo, Google Business and school websites.
- Focused on decision-making roles, mainly principals.
- Added each school's website, phone, Facebook and Instagram where available.
- Formatted the data for direct CRM import.
What we delivered
The client received a clean sheet of schools and decision-makers that loaded straight into the CRM, ready for the cold email campaign. The sample shown covers high schools in New Jersey, USA.
- Fields: school, website, first name, last name, title, email, phone, city, Facebook and Instagram.
- Decision-maker roles, mainly principals.
- Formatted for direct CRM import.
Proof & creative
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