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LinkedIn research for a targeted media list: UK travel and lifestyle journalists

Finding UK travel and lifestyle editors, writers and journalists, matched to their outlets with circulation, monthly visits and publishing frequency.

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Media contact list with job titles, outlets, circulation and frequency; names and LinkedIn profiles blurred
Case study

Travel PR Client

Finding UK travel and lifestyle editors, writers and journalists, matched to their outlets with circulation, monthly visits and publishing frequency.

Focus
Lead generation, Media list, PR

Services used

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Overview

For a travel-focused campaign, the client needed the right journalists and editors, organised so the team could decide who to approach first.

The challenge

Media lists go stale quickly, and a long list is no use without knowing which outlets reach the most people.

Solution & strategy

  • Used LinkedIn search filters to find travel and lifestyle editors, writers and journalists.
  • Matched each contact to their outlet and media type.
  • Added circulation, monthly visits and publishing frequency where available.
  • Delivered a colour-coded, filterable sheet for prioritising outreach.

What we delivered

The client received a colour-coded media list of UK newspapers, magazines and websites with reach data, so outreach could start with the most valuable outlets.

  • Fields: name, job title, media type, LinkedIn, outlet, visits last month, circulation and frequency.
  • Outlets: national newspapers, magazines and websites.
  • Colour-coded and filterable for prioritising.

Proof & creative

Media contact list with job titles, outlets, circulation and frequency; names and LinkedIn profiles blurred
Media contact list of UK travel and lifestyle journalists and editors, with outlet reach data. Names are blurred.
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