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LinkedIn lead generation with Expandi: 602 new connections and 270 replies in two months

Automated LinkedIn outreach from 8 August to 6 October 2023: 1,458 connection requests, 602 new connections (about 41%) and 270 replies.

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Expandi dashboard bar chart for August, September and early October 2023 with campaign activity totals
Case study

B2B Outreach Client

Automated LinkedIn outreach from 8 August to 6 October 2023: 1,458 connection requests, 602 new connections (about 41%) and 270 replies.

Duration
8 Aug – 6 Oct 2023
Focus
Lead generation, LinkedIn, Expandi

Services used

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Connection requests
1,458
New connections
602
Replies
270
Follow-ups sent
1,058
Profile visits
1,721
Welcome messages
211

Overview

The client wanted to grow a network of relevant B2B prospects and start conversations without spending hours on manual LinkedIn outreach.

The challenge

Generic connection requests are ignored, and manual follow-up doesn't scale. The outreach needed to feel personal while running consistently.

Solution & strategy

  • Built targeted prospect segments for connection campaigns.
  • Wrote connection, welcome and follow-up message sequences.
  • Added profile visits, follows and endorsements to warm up prospects.
  • Monitored replies and handed engaged leads over for follow-up.

Results achieved

Between 8 August and 6 October 2023, the campaigns sent 1,458 connection requests and gained 602 new connections, about 41%. Expandi recorded 270 replies: 65 to connection messages and 205 to other messages. October covers only the first six days of the month.

  • 1,458 connection requests and 602 new connections (about 41%).
  • 270 replies: 65 to connection messages and 205 to other messages.
  • 1,058 follow-ups, 1,721 profile visits and 211 welcome messages.

Proof & creative

Expandi dashboard bar chart for August, September and early October 2023 with campaign activity totals
Expandi dashboard, 8 Aug – 6 Oct 2023. October covers only the first six days.
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