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ManMade Cycle: Shopify recommerce UX across web and mobile

UI/UX for an Australian recommerce startup's custom Shopify platform, covering product discovery, the sell and trade-in flow, and campaign landing pages.

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ManMade Cycle homepage design on desktop and mobile: hero, iPhone model carousel and most-wanted categories
Case study

ManMade Cycle

UI/UX for an Australian recommerce startup's custom Shopify platform, covering product discovery, the sell and trade-in flow, and campaign landing pages.

Focus
UI/UX design, Shopify, Recommerce

Services used

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Overview

ManMade Cycle is an Australian recommerce startup that buys and sells refurbished Apple devices through a custom Shopify-based platform on web and mobile.

The challenge

The platform had to support two journeys at once, buying refurbished devices and selling or trading in old ones, while staying simple, accessible and consistent on every device.

Solution & strategy

  • Improved product discovery with model carousels, category tiles and product cards showing colour options and prices.
  • A guided sell flow: device condition, pickup options, a packaging add-on and clear price guarantees.
  • Drop-off locations and a step-by-step 'How it works' guide for selling a device.
  • Trade-in value tables, a sustainability impact section and a Plus subscription promotion.
  • Responsive landing pages for acquisition campaigns, designed for usability, accessibility and visual consistency.

What we delivered

The redesign gives shoppers and sellers clear, consistent journeys across web and mobile, from discovering a device to completing a purchase or a trade-in.

  • Responsive designs for the homepage, sell flow, drop-off and content pages.
  • Product discovery and navigation patterns for the Shopify storefront.
  • Sell and trade-in flow, including the packaging add-on modal.
  • Landing pages for acquisition campaigns.

Design gallery

ManMade Cycle homepage design on desktop and mobile: hero, iPhone model carousel and most-wanted categories
Homepage: hero, model carousel and categories (desktop and mobile).
ManMade Cycle design: trade-in value tables, sustainability impact stats and product cards
Trade-in values, impact section and product cards.
ManMade Cycle sell flow design: device condition selection, courier pickup options and packaging fee modal
Sell flow with the packaging add-on modal.
ManMade Cycle design: drop-off locations and a four-step how it works guide
Drop-off locations and 'How it works'.
ManMade Cycle design: brand banner, blog cards, Google reviews and footer
Brand story, blog, reviews and footer.
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