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WorkLab: a marketing website for a recruiting SaaS product

A responsive multi-page website concept for recruiting software, with product-led hero sections, feature storytelling and a complete design system.

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WorkLab website on mobile and desktop, with feature cards and a success-rate panel
Case study

WorkLab

A responsive multi-page website concept for recruiting software, with product-led hero sections, feature storytelling and a complete design system.

Design concept: a self-initiated project showing our product design approach, not built for a client.

Focus
SaaS website, Landing pages, Design system

Services used

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Overview

WorkLab is a concept for a recruiting software company that helps teams post jobs, manage candidates and hire faster. The project covers its marketing website across desktop and mobile.

The challenge

SaaS websites have to explain a product quickly and make signing up feel effortless. Recruiting software adds extra complexity: job posting, candidate pipelines and team collaboration all need to be clear at a glance.

Solution & strategy

  • Product-led hero sections that show the software itself: candidate lists, hiring pipelines and performance cards.
  • Feature storytelling in clear numbered steps, from creating job ads to making the hire.
  • Separate Home, About, Features and Reviews pages sharing one consistent layout system.
  • A responsive layout that keeps the same hierarchy and calls to action on mobile.
  • A design system covering typography (General Sans), colour palette, buttons, inputs and cards.

What we designed

The concept shows how a SaaS website can stay calm and uncluttered while still showing the product, with a consistent visual language from the first headline to the sign-up button.

  • Home, About, Features and Reviews page designs.
  • Desktop and mobile layouts.
  • Typography scale, colour palette and reusable UI components.
  • Interactive prototype in Figma.

Design gallery

WorkLab website on mobile and desktop, with feature cards and a success-rate panel
Desktop and mobile homepage with feature highlights.
WorkLab homepage: recruiting software hero with performance cards, logo strip and feature sections
Homepage hero and feature sections.
WorkLab feature and process sections: create job ads, make the perfect hire, post to multiple jobs, team collaboration
Feature and process sections.
WorkLab About page: 'Great companies are made by great people', vision and mission, FAQ
About page with vision, mission and FAQ.
WorkLab Features page: product suite hero, candidate cards and three feature highlights
Features page.
WorkLab design system: General Sans typography scale and colour style guide
Design system: typography and colours.
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